New studio hits the bottom operating with big-name operator first to reap the benefits of its pioneering subscription-based business mannequin
Cherry Play, the brand new and thrilling recreation studio, has made its debut within the Netherlands after closing a cope with Laborious Rock On line casino NL that may see its first run of slots launch with the Dutch on-line operator.
Cherry Play broke cowl in December 2024 with the announcement of Olga Bejela as Chief Government Officer and the disclosing of a never-seen-before subscription-based business mannequin.
Laborious Rock On line casino NL can be among the many first to profit from this, paying a licence price as a substitute of the industry-standard income share so as to add Cherry Play’s first basic slot titles to its on line casino foyer within the thriving Dutch market. This contains Multi Banks, Tremendous Coin and Golden Cherry Jackpot system.
Cherry Play’s slots are developed on the highly effective Bragg Gaming expertise stack to make sure the best high quality of product and probably the most environment friendly integration.
Laborious Rock On line casino NL is the primary operator announcement for the bold studios which plans to disrupt the established order within the Netherlands and different regulated markets the world over.
Olga Bajela, CEO of Cherry Play, mentioned: “I’m thrilled to announce Laborious Rock On line casino NL as our first operator accomplice, marking our debut within the Netherlands. This market is dominated by basic slots, and our lineup options two excellent video games: Multi Banks, Tremendous Coin and Golden Cherry Jackpot system.
“Whereas nice video games are necessary for any studio, particularly a brand new one, we consider the business agreements by way of which video games are provided was in want of a shake-up and that’s why we launched with our subscription providing.”
“This permits operators to entry our content material for a set price, making certain they profit from the revenues they generate. It additionally incentivises them to provide our video games higher positioned and extra promotional spend, as they get to maintain all of the income they generate.”
Cristiano Blanco, CEO at Laborious Rock On line casino NL, added: “We’ve got change into a number one on-line on line casino vacation spot for gamers within the Netherlands due to our in depth recreation providing and this cope with Cherry Play strengthens that with massively entertaining basic slot titles.”
“We glance to distinguish in our recreation supply to our valued gamers and consider Cherry Play fulfils that function with ferme. We’re delighted to be amongst the primary on-line on line casino operators to supply its content material to gamers within the Netherlands.”
Laborious Rock On line casino NL operates underneath a model license settlement of Laborious Rock Digital
