PENN Leisure Inc. PENN and Shake Shack Inc. SHAK have entered right into a licensing agreement to carry the favored fast-casual burger chain to 10 PENN-owned on line casino properties throughout america.
The businesses introduced the deal Wednesday, revealing that, pending regulatory approval, the primary two Shake Shack places, in Hollywood On line casino Toledo in Ohio and River Metropolis On line casino Resort in St. Louis, Missouri, will open in 2026.
The rollout goals to mix Shake Shack’s premium meals choices with PENN’s gaming and hospitality expertise.
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Shake Shack plans to broaden its geographic footprint by means of this partnership whereas exploring nontraditional venues. The brand new shops at PENN properties will function the model’s hallmark menu and hospitality, marking its entry into the leisure sector.
Michael Kark, Shake Shack’s President of International Licensing, famous the collaboration permits the corporate to “take a significant step into the leisure house.”
For PENN, the partnership represents a transfer to raise meals and beverage choices at its properties nationwide. Todd George, Govt Vice President of Operations, mentioned the initiative aligns with the corporate’s ongoing technique to modernize its choices and enchantment to evolving client preferences. “Shake Shack is a well known model that resonates with clients,” he mentioned.
Whereas actual places for the remaining eight Shacks have but to be introduced, the partnership signifies a broader development of integrating common culinary manufacturers into on line casino environments to draw various demographics and improve the general visitor expertise.
Associated ETFs: Invesco Dynamic Leisure and Leisure ETF PEJ, AdvisorShares Restaurant ETF EATZ
Worth Motion: On the final test on Wednesday, PENN shares have been buying and selling decrease by 2.11% at $14.88, and SHAK was buying and selling decrease by 1.31% to $115.69.
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