Software program business-turned-bitcoin hoarder MicroStrategy is inspiring a number of corporations to purchase the cryptocurrency and maintain it of their company treasuries, in a manoeuvre geared toward boosting their flagging share costs.
Pharmaceutical corporations and advertisers are amongst 78 listed corporations around the globe which can be following the US group’s instance in shopping for the cash to carry instead of money, in keeping with knowledge from crypto safety firm Coinkite.
MicroStrategy’s founder Michael Saylor has made bitcoin his firm’s major treasury reserve with an aggressive shopping for spree since 2020. Saylor believes bitcoin’s worth will hold rising, saying: “We’re going to Mars.”
Having strapped its share worth to the fortunes of bitcoin, MicroStrategy is now the world’s largest company holder.
Up to now six months its share worth positive aspects have even outstripped these of the cryptocurrency, and its $87bn market capitalisation is sort of double the worth of its bitcoin holdings. It additionally had $46mn in money and money equivalents on the finish of September.
“Success breeds imitators,” mentioned Mark Palmer, senior fairness analysis analyst at analysis and funding banking agency The Benchmark Firm.
“Corporations which have seen their inventory battle . . . actually because their enterprise fashions aren’t significantly compelling within the eyes of many buyers, they’ve opted to comply with MicroStrategy’s lead,” he mentioned.
This yr bitcoin hit a report excessive above $109,000 as merchants celebrated US President Donald Trump’s promise to make the US the world’s bitcoin superpower.
In an govt order in January, he arrange a working group to guage making a nationwide digital property stockpile, whereas the US securities regulator has made it simpler for monetary establishments to custody crypto tokens.
Saylor too has accelerated his firm’s bitcoin purchases and in November laid out an formidable three-year purpose to raise $42bn in debt and fairness to fund extra shopping for.

KULR Expertise, a US small-cap inventory whose thermal vitality administration merchandise are utilized by Nasa and the US Navy, mentioned in December it might comply with MicroStrategy’s mannequin.
“It’s undoubtedly a Michael Saylor inspiration,” mentioned Michael Mo, chief govt of KULR. “I had a dialog with my board and we jumped into the bitcoin treasury reserve technique in parallel with our working enterprise.”
Mo, who plans to spend as much as 90 per cent of the corporate’s surplus money on shopping for bitcoin, mentioned he believed in “the bitcoin philosophy”.
Whereas some shareholders questioned if the brand new coverage would distract from the corporate’s predominant enterprise, it additionally helped usher in a brand new set of crypto-friendly buyers, he mentioned.
KULR has since purchased 510 bitcoin, equal to about $51mn. Its shares, which had languished over the previous yr or so, had nearly quadrupled by late December, and are nonetheless up about 50 per cent because it mentioned it might purchase the cash.

Some, resembling MicroStrategy, are tapping buyers for funds with the intention of shopping for bitcoin. This week, persistent illness detection firm Semler Scientific mentioned it had purchased 871 bitcoins for $88.5mn utilizing a convertible bond issued in January, and after monetising an funding. Its shares have soared about 120 per cent since adopting the cryptocurrency as its “major treasury asset”.
Japanese firm Metaplanet — dubbed “Asia’s MicroStrategy” — final yr switched from growing inns into changing into a “bitcoin treasury firm” and has been rewarded with a greater than 2,000 per cent share worth rise. Final month it introduced plans to boost ¥116bn ($750mn) in new shares with the intention to add to the 1,762 bitcoins it holds.
Others see shopping for bitcoin as a chance to navigate extra urgent points. OneMedNet, a microcap US healthcare knowledge firm, started shopping for bitcoin final July to combat again in opposition to what it noticed as brief sellers miserable its inventory.
“Usually the best way you defend in opposition to [short sellers] is rising income, which we’re very actively within the technique of doing,” mentioned Jeffrey Yu, founding father of OneMedNet. Nonetheless, bitcoin “has probably limitless upside and is one other device [to increase revenue]”, he added. The corporate’s share worth has risen round 20 per cent because it started its purchases final summer time.
To lift the funds for the purchases, OneMedNet raised $4.6mn in a non-public placement.
“Bitcoin is like kryptonite for the brief sellers,” mentioned Brian Estes, chief funding officer at Off The Chain Capital, an funding supervisor that participated within the placement. “[You can] scare out the shorts with bitcoin.”
Saylor is a outstanding driver in encouraging different corporations to comply with his lead, even operating a Bitcoin for Firms convention — and invited Mo to his New 12 months’s eve get together in Miami.

A number of asset managers, together with Bitwise, have lodged applications with US regulators for permission to launch inventory market funds that observe corporations with huge bitcoin treasury holdings.
Corporations holding the cash are additionally benefiting from a change to US accounting guidelines. The Monetary Accounting Requirements Board mentioned that bitcoin needs to be measured at honest market worth on an organization’s stability sheet and counted as web revenue.
Carmaker Tesla, a longtime bitcoin holder, final month reported a $600mn mark-to-market revenue increase from the token beneath the brand new requirements.
“That mark-up flows by means of your revenue assertion and . . . may increase your earnings per share if it goes up,” mentioned Estes, who’s “actively knocking on doorways” to search out different corporations keen to take investments with the intention to purchase bitcoin.
However making bitcoin a major treasury asset adjustments the character of the corporate, mentioned The Benchmark Firm’s Palmer. “Zombie corporations” utilizing bitcoin to prop up their share costs meant “an organization’s working enterprise is successfully a facilitator of the bitcoin acquisition technique”, he mentioned.
The technique additionally depends on bitcoin retaining its worth. If it crashes, executives admit the fallout might be destabilising.
“It’s undoubtedly a unstable asset,” Mo admitted. He added that holding US Treasuries is “undoubtedly safer”, however, on condition that his agency just isn’t utilizing debt to purchase bitcoin, “I feel that we’re structuring our treasury technique such that we are able to face up to this sort of volatility.”
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