This previous Sunday’s FireKeepers On line casino 400 at Michigan Worldwide Speedway received 1.77 million viewers on Prime Video, per Adam Stern of Sports Business Journal. Final yr’s NASCAR Cup Sequence race at Michigan was affected by climate, so there’s no direct comparability.
Nonetheless, that individual race drew 2.111 million viewers on USA Community. The favored and extremely talked about post-show on Prime Video received 964,000 viewers over 52 minutes.
To this point, so good for NASCAR on Prime Video. The primary broadcast — the Coca-Cola 600 at Charlotte Motor Speedway — had 2.6 million viewers. The Cracker Barrel 400 at Nashville Superspeedway posted an viewers of two.06 million.
Sure, the general viewership has dropped from every race to the subsequent. However streaming is clearly a distinct beast than cable. NASCAR’s viewers additionally skews older than different leagues. Crucial factor for the followers watching is the standard of each the race and the published.
Denny Hamlin takes checkered flag in effectively obtained race at Michigan
The printed has been praised up-and-down over the previous couple of weeks. Nashville may need been a letdown from a racing perspective, however Michigan was extensively seen as an entertaining 400 miles. Denny Hamlin captured the checkered flag for his third victory of the season.
This was a particular one for Hamlin. He grew to become simply the tenth driver in Cup historical past to win a race after making his 700th begin. With profession win No. 57, Hamlin handed Kyle Busch for essentially the most victories in Joe Gibbs Racing historical past.
“It’s improbable,” Hamlin mentioned. “[Crew chief] Chris Gayle, this entire staff have simply performed an excellent job and we’ve been so quick all through the complete yr, simply haven’t completed it for one cause or one other. It feels good to come back right here to Michigan the place we’ve been so shut over time and get a victory for Toyota, Yahoo, Sports activities Clips, Shady Rays, Jordan Model, everybody. That is such a gratifying day to restart eleventh, twelfth, one thing like that and drive to the entrance.”
